We get inundated with job specs in our inbox. Each email is filled with buzzwords in order to try and entice us to take the new role. I have not, nor will not, take a job spec filled with buzzwords. I join a company because of a culture. Having recently read Simon Sinek’s book, Start With Why, I really started to see how recruitment in IT is f**ked broken. The book talks about manipulations in modern society.